A powerful initiative to create sustainable diamond jewelry that is ethical in every way.
About
New World Diamonds is a jewelry company that creates and sells man-made diamonds. It has jewelry pieces like diamond rings, diamond earrings, bracelets, and diamond pendants. Their dream is that every girl should own a diamond jewelry. There is a myth that lab-grown diamonds are inferior to natural diamonds. New World Diamonds wants to clear the air around this and sell superior-grade man-made diamonds. We at Digital Monks worked to improve their SEO standing, their social media, and their content.
Scope Of Work
SEO
We handle the SEO for New World Diamonds. We started by conducting keyword research to identify relevant keywords related to the diamond jewelry industry. We used tools like Google Keyword Planner and SEMrush to find keywords with high search volume and low competition that are relevant to the firm. We write a concise and engaging meta description that includes the target keywords of New World Diamond. This SEO work has improved the SEO ranking of New World Diamonds.
Content
We handled the Content needs of New World Diamonds. Content writing at Digital Monks involves creating written material for various purposes, such as websites, blogs, articles, marketing collateral, and more. We know that it is crucial to know who the target audience is. We take into account their interests, needs, and preferences and create content accordingly. Tailoring content according to the target audience will make it more effective.
Social Media
At Digital Monks, we understand that social media is a powerful tool for businesses and individuals alike to connect with the target audience, build brand awareness, and drive engagement. Before we begin any social media marketing campaign, it is important to define the goals of the campaign. Increasing website traffic, generating leads, boosting sales, and enhancing brand visibility are some social media goals that we have set for New World Diamonds.
Project Goals
New World Diamonds’ vision was to reach every household in the U.S. with their sustainable jewelry. They wanted every citizen to use environmentally friendly diamond jewelry, which was only possible with lab-grown diamond jewelry. People were not aware of the benefits of lab-created diamonds.
New World Diamonds wanted people to understand that man-made diamonds are superior to naturally mined diamonds. A strategic approach was required in order to reach the target audience. New World Diamond also had a goal to increase their website traffic, social media presence, and SEO ranking.
Strategy and Implementation
Search Engine Optimization
We conducted an extensive search engine audit to understand the factors that needed to be optimized. We identified relevant keywords and optimized the New World Diamond Website to gain higher website traffic. We implemented the best SEO practices to make New World Diamond a household name.
Social Media Management
We carefully curated monthly social media plans to share relatable posts, interesting facts, and authentic jewelry designs that would catch the eye of the target audience. The New World Diamond content was seamlessly curated and integrated into a social media calendar to improve the social media standing of the company.
Content Curation
We crafted authentic and trustworthy content for the website blogs and guest blogs to create a strong presence on the internet. We established an informative and assertive voice in the diamond buyer community to streamline the sale of man-made diamonds. Effective strategies were implemented in this initiative in order to gain traction on the internet. Our valuable offerings contributed to organic traffic growth through our content strategy.
Results
Boosted Social Media Standings
With the assistance of our social media campaigns, we managed to increase the number of followers on the social media pages of the client. Currently, NWD has over 6K organic followers on social media platforms.
Gain Online Visibility
We have succeeded in gaining a good online presence. The official website of New World Diamonds witnesses over 21K users every month. Even the social media platforms have been blessed with a heightened number of visitors due to our content strategies and SEO work.
Increasing the Domain Authority
The domain authority of NWD has increased to 27 over a span of months. The monthly organic traffic has reached 21.6K. We have successfully created 18.5K backlines that have enabled us to gain exemplary organic traffic.
