Transforming Healthcare: Johnson & Johnson's Inspiring Marketing Stories
Johnson & Johnson, or J&J, is an American multinational pharmaceutical and medical technologies corporation. This company was founded in 1886 by three brothers: Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. Initially, they sold ready-to-use sterile surgical dressings to Americans. Today, the company has its headquarters in New Jersey. Johnson & Johnson has a global workforce of approximately 130,000 employees.
Scope Of Work
Johnson & Johnson wanted to use the power of video marketing to create content that would do well with their target audience. They wanted to create engaging and shareable content for this reason. Digital Monks used the concept of marketing videos and created a video marketing strategy for this brand. We created a marketing video to showcase the products of Johnson & Johnson. It depicted the vision of the company and how it is trying to improve the lives of its consumers.
The goal of Johnson & Johnson’s product launch marketing video was to reach its consumers and make their lives easy. Following are some of the goals of our project with Johnson & Johnson:
Brand Awareness: To increase awareness of Johnson & Johnson’s diverse product portfolio and its commitment to healthcare and well-being.
Trust Building: To build and maintain trust with consumers by showcasing the company’s commitment to quality, safety, and innovation.
Highlighting Social Responsibility: To emphasize Johnson & Johnson’s corporate social responsibility initiatives and contributions to communities.
Conversion and Sales: To drive sales by encouraging viewers to purchase Johnson & Johnson products and services.