Unlocking Success with Innovative Video Marketing Strategy for Henkel


Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company. It has its headquarters in Düsseldorf, Germany. It was founded back in 1876. It is organized into two globally operating business units. They are Consumer Brands and Adhesive Technologies. Henkel is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex. There are numerous other brands associated with Henkel.

Scope Of Work

Marketing Video

Henkel decided to leverage the power of video marketing to create engaging and shareable content that would resonate with their target audience. They partnered with Digital Monks to develop a comprehensive video marketing strategy. Digital Monks created marketing videos for Henkel that showcased the brand’s work. The video was concise, visually appealing, and used clear language. This video was created for the product launch of Henkel.

Project Goals

The goal of Henkel’s marketing video was to create a strong presence on the internet and reach their potential target audience. The following are the primary objectives of video marketing:

Creating Awareness:
Introduce the target audience to the product by highlighting its key features, benefits, and value proposition.

Generating Interest:
Pique the interest of viewers by showcasing what sets the offering apart from competitors. The general objective is to address their needs or desires.

Conveying Information:
Deliver clear and concise information about the product, including its specifications and availability.

Building Trust:
Establish trust and credibility by presenting the brand’s values and mission.