Digital Marketing has turned into an integral part of the marketing strategy for businesses of all sizes. Due to the ever-growing importance of digital platforms, businesses are finding it hard to ignore their impact. In this blog, we will explore digital marketing in depth. We will also talk about the 6 pillars of digital marketing and how they benefit businesses.

What is Digital Marketing?

Digital marketing is the use of digital channels like search engines, social media, email, and websites to promote products and services. Various techniques are used for the purpose of digital marketing. According to portals, there are six pillars of digital marketing. These pillars help digital marketers to complete their goals. These pillars are Search Engine Optimisation, Social Media, Branding, Email Marketing, Analytics, and Google ads. In this blog, we will take a look at these pillars. Read on to learn more about the pillars of digital marketing: 

The Various Pillars of Digital Marketing

1. Search Engine Optimisation 

SEO, or Search Engine Optimization, is a process that helps us improve our online presence. If the SEO of a company is better, the company will rank high on Google. When your SEO is really good, your company will rank on the top pages of search engines. Search Engine Optimization is very important when you are a business owner. It helps you increase your visibility and also helps you gain traffic on your website. Those who do not work on their SEO suffer more in the long run. Thus, SEO marketing is highly necessary.

2. Social Media Marketing

Having a social media presence is very important for businesses. If your social media presence is strong, people will flock to your business. You should stay connected with your audience in whatever way possible. Your target audience should know what is going on in your company. For this reason, having a social media presence is important. Social media marketing is very important when creating an online presence.

3. Branding
Branding is very important in order to have a successful business. Branding is all about making your consumers feel good about using your products or services. It allows the companies to tell their unique stories to customers. Good branding helps the company to leave an impact on its consumers. People try to maximize their business with the help of brand marketing strategies.

4. Email Marketing 

Email marketing is a form of marketing where information about the brand is communicated to its customers via email. It is an act of sending commercial messages to the clients. Emails are shot in bulk to the consumers in order to give a brand recall too. Email marketing is also a form of advertisement. While doing email marketing, make sure that you reach out to your customers and avoid random people. 

5. Analytics

Analytics is an important part of the business. Google Analytics is the most famous and popular application used to analyze business activities. It is a powerful and customizable tool. By using Google Analytics, you can figure out if you are getting enough traffic on your website. It helps you track your traffic. Google Analytics is one of the most trending tools out there. Analytics is very important when it comes to digital marketing. 

6. Google Ads.

Let’s talk about the final pillar of Digital marketing: Google Ads. It is a part of digital marketing where budget is involved. Sometimes you have to spend money in order to mint money. With the help of Google Ads, you can reach a specific niche audience. You can reach your target audience with the help of Google ads.