Digital Marketing is a type of marketing activity. It uses online-based technologies such as computers and mobile phones. Digital marketing has changed the old ways of traditional marketing ever since the 2000s. This is due to the fact that people started getting involved with digital media. In this blog, we will talk about the 7 cores of digital marketing. 

7 Cores of Digital Marketing

1. Social Media Marketing 

In today’s time, people have been extensively using social media platforms. Almost everyone has a social media presence. Social media usage has increased exponentially in the current times. Thus, it is easy for brands to meet with their target audience. With the help of social media marketing, brands can create a strong online presence. This is one reason that social media marketing has become one of the cores of digital marketing. 

2. Search Engine Optimization 

Search Engine Optimization is also called SEO. It is an activity where a brand’s content is optimized in a way that it ranks on the top pages of search engines like Google. SEO is one of the most important factors when it comes to Digital Marketing. If you have created a website that is SEO optimized, the chances of your target audience viewing it become high. A strong SEO can bring your website to the topmost pages of Google. It is very important that you work on your website’s SEO. We at Digital Monk help you with your website SEO. 

3. Content Marketing 

Content marketing is a type of digital marketing. Under content marketing, content is broadcasted to the targeted audience through online media. It is often carried out to attract the target audience, generate leads, rope in new customers, and increase sales. It is also done in order to increase brand awareness and credibility. Content marketing is very important when it comes to expanding the customer base. This, in turn, increases and improves lead quality. 

4. Influencer Marketing 

Influencer Marketing is a type of digital marketing. It is mainly conducted on social media platforms. Under influencer marketing, an endorsement is done via people or organizations who have expertise in the given field. This also helps improve social media presence. Influencers have a huge audience, and influencer marketing helps brands to reach this target audience. Several brands use influencer marketing to increase their sale.

5. Affiliate Marketing 

Affiliate Marketing is a type of marketing where a person is hired to market a brand’s promotion and marketing. When a lead comes through an affiliate and is converted, the affiliate will receive a commission for the same. Affiliate marketing is one of the main cores of digital marketing. 

6. Email Marketing 

Email marketing is a form of digital marketing that is conducted by almost all the brands. Under this form of marketing, emails are sent to a large database of customers. This type of marketing is conducted to retain existing customers. Various promotional activities are conducted under email marketing. When a brand launches a new product or service, email marketing activities are conducted. Email marketing is one of the most effective tools and cores of digital marketing. 

7. Paid advertising

Paid advertisement is a type of digital marketing activity where businesses bid to participate in real-time auctions. This is done in order to attract more customers by paying for advertisement space on search engines, social media, and websites. Paid advertising is one of the most effective forms of digital marketing.